Ketchum, a year-round recreation area, is a gateway to the Sawtooth Recreation Area, and to the internationally renowned ski resort, Sun Valley. The main road to Sun Valley passes through Ketchum.
It has grown to provide summer and winter amenities for vacationers. Most notably the River Run access to Bald Mountain lies within walking distance of downtown Ketchum.
Ketchum has retained its own Western pioneer charm, particularly along Main Street. Here modern art galleries, boutiques and restaurants are mixed with the original brick buildings.